Facebook Advertising for Realtors

If you are a realtor or real estate agent, Finding an ideal customer or client can be a difficult task by itself but trying to find an entirely new stream of customers is even harder.  If you aren’t sure who your ideal customer is, then you should give this a read because your business is going to go downhill without that answer.  

You Need to be Using Facebook Ads.


That’s right, if you are a real estate agent, you need to be using Facebook ads for Real Estate Agents. You should take the time and consider what is the perfect client.

Imagine their gender, the level of education that thy have, how much extra money do they have to spend on products/services like yours, their habits and their hobbies, what type of car do they drive or in what part of the neighborhood do they live?  The list of questions can go on forever but you should have, at least, some form of answers to what forms your perfect client. This might sound like a tad too much but, in reality, you need to know it and get answers to these, sometimes ridiculous, questions.

The better you can visualize your perfect sale, the better you can answer the questions about your marketing, how to go after new leads, and what would be the best places to spend ad money.  The best method we have for doing this is to put yourself in your customer’s shoes.

If you can see the purchase from their perspective, you will be able to better set yourself up for a successful sale.  Make sure to write down your answers and the questions so that you can reference these later.


Once you have the questions and answers, you will be able to research better business solutions to the existing problems.  You will also be able to see what solutions your business provides to your customers with these answers.  Can you provide the answers they need and do you have the appropriate products or services to help them?  Put yourself in the best position to obtain, handle, and provide answers to new customers.

How to sell a probate house you inherited

We hear that an extensive measure here at Buy My Fixer of Southern California. Generally called We Buy Probate Houses, Buy My Fixer is the fundamental home buyer in So Cal and has been since 2007. They purchase homes each day for money, and they’ll purchase yours also, paying little respect to what condition it’s in.

Horder Probate House

Buy My Fixer of America has an arrangement of land examiners. They buy houses, condo suites, multitenant structures, duplexes, townhouses, and occasionally business property. The one thing we commonly look for when we buy houses is home loan holders who might need to offer their home in “as is by all accounts” condition quickly for a cash buyout.

We Buy Probate Houses

It doesn’t make a difference what kind of monstrous home you have, Buy My Fixer might want to make a no commitment money offer to buy your home for money. Whether your house is cosmetically monstrous, has revolting auxiliary or repair issues, or has you hostage in an appalling circumstance, you can depend on Buy My Fixer to act the hero with a quick and reasonable money offer.

You may be asking, what is probate? We buy massive houses at Buy My Fixer generally since we’re home buyers who seize the opportunity to offer help. You never need to worry over the condition of your home. We’ll buy your home in as is condition, pay cash, and will close brisk, paying little regard to your home’s ghastly issues.

You’re never dedicated to offer your home to Buy My Fixer just to make an offer, and we don’t charge any costs, ever. Our method is clear and won’t incurred significant damage you a thing.

  • Start by getting them or adjusting our site contact casing to give us general information about your home.
  • One of our neighborhood Buy My Fixer franchisees in your general region will associate with you to brains to visit your home amid a time that is useful for you.
  • Our Buy My Fixer franchisee will illuminate our home obtaining process, answer your request, assess the current situation with your home, and profit buyout offer to purchase your home.
  • If you recognize the no dedication cash offer, we’ll set up a closing in 30 days so you get your cash brisk and continue ahead with your life.
  • Whenever you say, “I have to sell my inherited house,” make a move. Contact Buy My Probate House with no commitment for a free money buyout offer. Call them or round out the contact frame on our site today.

A Victorian House Restoration – Fullerton CA

I wanted to post some before, During and After photos of the restoration of my friends home – a late Victorian style architecture in Fullerton, California. Unfortunately, my iphone took a shit and I lost most of the photos, so there are only 4 that I was able to recover from my buddy. For my next blog post I should write a story on the importance of backing up your iphone… but I digress. On to the Victorian…

Built in 1910, only 117 years after King Louis was guillotined (in 1793) and 17 years before the Tastykake Butterscotch Krimpet (1927). Taft was president, and Fathers Day was first celebrated. It was a time when women’s dresses on rare occasion would reveal their ankles and popular songs of 1910 were “Let Me Call You Sweetheart” and “Down by the Old Mill Stream”.

vic-side_gable  vic-side_gable_after

It was then on October 1, 1910 when the Lane family moved into their brand new home with nothing but the future before them. Since then the seasons have passed, as have its many residents, but the house has lived on. Allot of secrets of the past are buried within its walls, and memories – some happy and some sad, now silently echo through its halls. (so poetic of me, right?)

Sadly, as you will see in the photos, the house was in poor shape cosmetically since it was neglected for many years. The house needed to be what it was designed to be. The goal was to restore the house back to its original “vick” era splendor of the early 1900’s as accurately as could be. Many mistakes were made before my friend went back to school to study Historic Preservation. He should have just called me.

This house is not really special or unique in its architectural design or style. There are a ton of similar style houses from the same period all over. Unfortunately almost all have been drastically updated making them indistinguishable from how they were designed to look. They just go unnoticed while the grand Victorians get the spotlight. So here is his restoration to bring the average person’s house back to life. And it’s not a bad job. You can read more on old house restoration here.

vic-house_before_front  vic-house_after_painting


Find Bargain Deals for Home Improvement Projects

Shop The Bargain Paint Racks For Thrifty Home Improvement

While home remodeling can be very fun and exciting it can also be a very stressful experience. If you are unsure what your first steps should be then you should definitely keep reading. Utilize the advice in this article, and you may just be amazed by what you can accomplish.

Weather you are considering a kitchen remodel or just some light painting, these tips will help you save some money.


Use some aluminum tape to help you patch cracks in the roof. Place the sticky part of the tape on a surface that is clear of debris. The waterproof aluminum tape will cover and protect the minor roof cracks.

Texturing walls using drywall mud can add visual interest and cover up many blemishes. It is easy to texture walls. Trowel drywall mud and use a stiff brush or sponge to dab at it and add texture.

Use a sponge to help your drywall instead of sanding. Instead of sanding seams in drywall, use a sponge. It will take some practice to learn this new technique, but you’ll get it. The advantage is that sponging doesn’t kick up all of the dust that sanding does.

Two-liter bottles can be used in your kitchen as storage containers. They are see-through and will protect practically any kind of dry goods such as corn meal, flour, or sugar. You can keep them on a shelf, the freezer, or the fridge. Just open and pour when you need to use the contents.

When you are planning your project, be realistic in evaluating how much work is involved. Create a list of all the tasks you must take care of. Seek out a second opinion to ensure you haven’t missed anything in your assessment. You will save money if you have a clear picture of everything that needs to be done.

A good tip for home improvement is to plan ahead of time. If you wait until you start, you can run into a disaster because you did not plan. If you plan out what you are going to do, you will not run into as many issues.

Make sure that you utilize all the space in a home when you plan to sell it. For example, a home office should be furnished accordingly with a desk and other accessories. A family room, on the other hand, should be furnished with kid-friendly, welcoming decor and furniture. Well-defined areas will help buyers visualize how the space can be properly utilized. You will sell your house more quickly if you take the time to define spaces clearly.

If you want to save money, then consider getting a drain snake. This will reduce the need for buying drain cleaners. If you have not used a drain snake before, ask a professional to show you how on your first project. Snakes come in different sizes, so it’s important to know your drain size and buy the right one. Otherwise you may damage your drain.

Not only will improving your home increase its overall value, it will also give you a sense of pride and accomplishment. Follow the tips presented here to help you complete your home improvement project successfully even if you are a novice.

For more help with kitchen remodeling projects, call my friends over at OCKitchenKing.com

Hire the Best Room Addition Contractor


These guys are the best. I’ve know many contractors in my day and I can tell you these guys work hard without all the bullshit most contractors today try to pull.

Singer Construction room addition contractors – These Orange County room addition experts have the experience, tools, and dedicated work ethic to ensure your project is completed on time, with in budget, and according to local building codes. They only work with the best subcontractors in the area, too, for specialized tasks such as electrical and plumbing installations, ensuring you get the quality workmanship you expect when working with Singer Construction.

Home Additions Made Easy

Room Addition Orange CountyHome addition in Orange County are a cost effective way to add living space to your house without having to go through the hassle of buying a new one. Plus, adding new rooms allows you to truly customize your living space to suit your growing family. Need a dedicated home office or perhaps a family room? Do you want a sunroom added on to the kitchen or living room for extra space and light? With a room addition built by our experts, you can get whatever your home remodeling dreams demand! From the initial room design to the final phase of your home construction project, their builders will ensure your room addition is built right following all the local building codes.

At Singer Construction room addition experts are certified builders and specialists when it comes to home construction. Contact your Singer remodeling contractor today to learn more about our home remodeling and building services, and to schedule a free in-home consultation regarding your project.

Services – Room Additions Contractors Offer:

  • Room Additions
  • Room Design/Blueprints
  • Room Additions Newport Beach
  • Builders
  • Sunrooms
  • Bathroom Additions
  • Home Additions
  • Costa Mesa Room Additions
  • Home Remodeling
  • Building
  • Home Construction
  • Room Additions in Orange County


“After interviewing many contractors I selected Singer Construction for our renovation. When the job started, I realized I had selected a contractor that does work as if he is doing it for himself. Since being on the jobsite daily, the pride in their work and professionalism were evident. If you are looking for a reliable, efficient and professional contractor that knows the business, these guys are the ones. I would highly recommend them.”

– Mr. Eric Wilson – Costa Mesa, CA



Tattoo Health Risks

I love tattoos and I have several, but you need to think and ask questions before you go under the needle. Ask your tattoo artist some questions and make sure you are going to a reputable shop.

tattoo artist

Before you get that dolphin tattooed on your ankle or “Mom” on your bicep, be warned: The ink used in tattoos may be harmful — even years later.

A new report has raised questions about the safety of tattoo inks used in Europe, most of which are imported from the United States. The inks have been found to contain hazardous chemicals, including carcinogens.

The report, from the European Commission’s Joint Research Centre, also identified heavy metals such as arsenic, lead, and nickel, preservatives, organic compounds, bacteria, and other potentially harmful substances in the inks.

It calls for a thorough review of tattoo inks in use throughout the European Union, and it highlights the need for strict regulation of the inks, which are also used for permanent makeup.

After the report was released, the organization asked the European Chemicals Agency (ECHA) to look further into tattoo ink safety.

“Tattoo inks and permanent make up (PMU) may contain hazardous substances — for example, substances that cause cancer, genetic mutations, toxic effects on reproduction, allergies or other adverse effects on health,” an ECHA statement reads.

The concerns accompany a rapid rise in the number of people getting tattoos. Nearly 1 in 3 U.S. adults have a tattoo, according to a Harris Poll. Four years ago, only 1 in 5 adults were inked. Two tattoo industry trade groups, the National Tattoo Association and the Alliance of Professional Tattooists, did not respond to requests for comment.

In this country, the FDA has also raised concerns about tattoo ink.

Last August, the FDA announced a voluntary recall of A Thousand Virgins inks, which were found to be contaminated with bacteria. The year before that, another company, White and Blue Lion, recalled its inks and other tattoo equipment because of contamination that could have caused sepsis, a potentially deadly complication of infections. Other recalls have happened in previous years, both here and in Europe.

Other concerns the FDA raises on its website include:

  • Allergic reactions
  • Itchiness and inflammation when exposed to summer sunlight
  • Granulomas, or small knots or bumps that form around areas where the body senses foreign material, such as the pigments in tattoo ink
  • The spread of tattoo ink to the body’s lymphatic system. It’s unknown whether this has health consequences.

Starbucks Secret Menu Items

The oatmeal latte might be the best fucking thing I’ve ever discovered!

A breakfast that fills you up and caffeinates you at the same time is essentially the solution to every busy-morning problem, right? If it’s not on a coffee shop menu near you, don’t worry: we figured out the easiest way to hack it at Starbucks, and it’s pretty life changing.

It’s not a latte you drink, but it’s an upgraded bowl of oatmeal with a boost from shots of espresso and steamed milk. If you love the pure taste of espresso, I’d recommend adding two shots, but stick with one if you don’t love the bitter flavor. Starbucks’s oatmeal comes with brown sugar and nuts, so you can customize the level of sweetness to your preference. You can take the oatmeal on the go and then add the toppings when you get home or to work. Ready to become a morning person? Here’s how to order it.


How to order it

Order an oatmeal and ask the barista to use steamed milk instead of hot water. I ordered soy, which worked just as well as dairy; you could even use coconut milk. Order one or two shots of espresso and ask if they can add it on top (if they can’t, just order them separately and add it yourself). Let your oatmeal cook for a few minutes, and top with the brown sugar and nuts when you’re ready to eat.

10 Things to Know About Restaurant Remodeling

If your restaurant has been open for 10 years and business is good, that’s something to be grateful for. But at some point it becomes time to reinvest in your own success to keep the restaurant relevant in an ever-growing landscape of bright, shiny, exciting new openings. You are going to need to do a restaurant remodel.

How do you know when you’re ready for a remodel? Well, you can always call the Brian Singer over at 900lb.Gorrilla Design Group. He is a badass contractor and interior designer who has been remodeling restaurants and high-end kitchens in the Orange County area for almost 15 years. Visit his website here.

“We just finished doing Stoic & Genuine, which is our fourth restaurant, and we were so happy with it,” says Beth Gruitch of Rioja, which recently turned 10. “When you’re in your environment, sometimes you need to walk in through your front doors and really look at it with a fresh look. It’s important to Jen [Jasinski, my business partner] and I for our restaurants to stay relevant and current, so after 10 years it was a really good time to do it.”

Similarly, Alex Seidel had recently opened a new concept, Mercantile, when he decided Fruition needed a facelift. “We didn’t start Fruition with very much money at all — we maybe put $20,000 into the renovations,” he says. “Years later I was tired of the decor, and a lot has changed. Having Mercantile, the new restaurant… we certainly didn’t want to have the stepchild restaurant.”

We talked to Beth and Alex all about their remodel process, priorities, and what they wish they had known before they got started. Read on for their top tips and takeaways.

1. You have to evolve to stay relevant.

Rustic Bar RemodelFor Beth, Rioja’s remodel was an opportunity to build up some buzz about the restaurant, especially for customers who hadn’t visited in a while. “There’s a lot of competition in town, and it’s important that we stay as leaders in the community. I don’t ever want to look dated in what we’re doing. We want to be leading that pack and setting the standards.”

Alex’s decision to renovate Fruition was purely aesthetic. “It had to do with how the restaurant has grown and how it should be represented. For the last eight years we’ve had three different types of drywall finish on the walls. We had a couple of different types of plaster. The black vinyl chairs and banquettes just weren’t doing it anymore for us. It was time for some of that to evolve and really unify the space.”

2. Your projected budget is never your real budget.

Fact: remodels always cost more than you expect them to and more than you want them to. It’s important to strike a balance between taking on more than you’re prepared to — say, a million-dollar renovation — and doing enough that customers notice a difference. Respect your investors and do some value engineering to determine your biggest priorities.

Alex tells us: “There are always two budgets: one budget you know you can spend, and one budget that you want to spend. You have to fall back to that number that you can’t go past.”

5. You have to be hands-on to maintain control.

The more you insert yourself into the minute details of the construction, the more control you have. Being on site as things are being gutted and rebuilt gives you the opportunity to be part of more conversations and influence the end result.

“I basically was a subcontractor to the Fruition remodel,” says Alex. “There’s a lot more communication that way. I would go down at 8 a.m. and just walk around the dining room while they were there working. If I saw something I’d ask a simple question. But if you’re not there, you come in and it’s done, and that’s pretty much the deal.”

6. Your people are your biggest asset, not your four walls.

Keep in mind that your regulars may be attached to your restaurant just as it is. There’s always a danger when making big changes that you may alienate some loyal customers in the process. When people worried that the menu was changing, Beth reassured them that they were “still Rioja.”

One solution is to make guests a part of the restaurant’s evolution, as Alex did when he re-opened Fruition eight years to the day of its original opening. He invited everyone who had dined at the restaurant that first night back in to celebrate. “We wanted to treat them and say thank you for supporting us day one and, for many of them, over the years.”

“It’s really the people that make the space, not the space,” he adds. “It’s not about the four walls, it’s about the people inside.”

7. Your staff is counting on you.

Rioja was closed for renovations for an entire month. Aside from planning for the project from a financial standpoint, Beth also had her staff to think about. “We’re dealing with people’s lives,” she says. “It’s really tough.”

She informed her staff about the plans as early as possible and chose a quiet month (January) to do the work. She also looked for other resources for them: some staged at other restaurants, some used unemployment benefits, and some went on vacation. “We’ve always paid vacation,” Beth adds.

The result was a huge success — almost 100% retention in Rioja’s front of house.